DNA de Vendas was founded with a mission to maximize the sales potential of its customers. Throughout its history, decoded and systematized the art of sales, transforming it into a science (with repeatability and verifiability). The company developed a repeatable and scalable system that, combined with the adoption of technologies, will allow the company genes to propagate and incorporate into any business where there is at least one person selling a product or service.
Workforce skill gaps are a huge problem for productivity, learning systems and content are usually boring and inefficient. When look specifically to sales area, the lack of skills allied with complex sales management structures and tools, makes those problems still more evident driving losses along the whole business activities chain.
Workforce Skill Gaps
Complex Sales Management
in Billion USD Globally
Companies engaged in DNA de Vendas niche, are struggling to compete for training budgets, LMS and CRM users. Few of them, if none, uderstood the reality of sales people, their need for continuous education, more intuitive tools, real time assessment directing the user to the content they need to increase their productivity. DNA de Vendas has built a solution that gives the possibility to combine all the solution in one platform - CiaPipe - the ultimate Sales Tool.
Sales Training Market
The results are: (i) lots of money and time spent, (ii) low credibility of training programs and (iii) low sales conversion.
SALES TEAM INCREASED PRODUCTIVITY
CEO AND FOUNDER PARTNER
Master in business administration from CEPPAD/UFPR and graduated in Civil Engineering from the same University.
She directed sales and marketing operations in the retail segments- Máquina de Vendas - and real estate development- ASA incorporadora.
Teaches undergraduate and graduate courses in business administration, Marketing and management. Researcher in the area of consumer behavior.
Post-graduate degree in project management by DeVry University, graduated in marketing from Centro Universitário da Bahia.
He served as the Manager of training and development in Máquina de Vendas
Has 10 years of professional experience in the area of commercial training, empowering leaders and sales teams in midsize and large enterprises..
Graduated in data processing, with a master's degree in computer science from the Universidade Federal de Santa Catarina – UFSC.
Postgraduate course in project management by Faculdade Estácio de Sá de Santa Catarina.
Has 14 years of experience in the it field. Works in the development of digital platforms for increased productivity of sales.
Degree in Mechatronics Engineering UNIFACS, specialist in management of projects according to the PMBOK best practices.
He served in the automobile segment in Ford Motor Company, managing medium and large projects with global teams through established processes and methodologies.
The same company worked in product marketing for pick-ups and SUV, developing new projects, and aligning the strategic positioning to meet market demands.